Last updated: 14 June 2026
Roam China Travel (“we”, “us”, “our”) respects your privacy. This policy explains what information we collect when you visit roamchinatravel.com, how we use it, and the choices you have. We’ve kept it plain and honest.
Who we are
Roam China Travel is an independent publication offering English-language travel guides for international visitors to China. For any privacy question, contact us at hello@roamchinatravel.com.
What we collect
Here’s what we collect, and we never sell your data.
- Analytics data. We use privacy-friendly, aggregated analytics to understand which pages are popular and how the site performs. This includes things like page views, approximate region (country/city level), device type, and referring site. It does not identify you personally.
- Newsletter sign-ups. If you subscribe to our newsletter, we store the email address you provide so we can send you updates. That’s the only personal detail we ask for, and you can unsubscribe at any time.
- Messages you send us. If you email us, we keep your message and email address so we can reply and follow up.
- Saved articles. If you bookmark articles, that list is stored locally in your own browser. It never reaches our servers, and we can’t see it.
We do not collect names, addresses, phone numbers, or payment details, and we do not ask you to create an account.
Cookies and local storage
We use cookies and browser local storage to:
- Remember your light/dark theme preference.
- Keep your saved/bookmarked articles on your device.
- Power anonymous analytics.
- Serve and measure advertising (see Advertising below). These ad-related cookies may be set by Google and other third-party vendors.
You can manage or clear cookies through your browser settings at any time, and you can opt out of personalised advertising using the links in the Advertising section below.
How we use your information
We use the limited data above only to:
- Operate, maintain, and improve the website.
- Send the newsletter to people who asked for it.
- Reply to your messages.
- Understand, in aggregate, what content is useful so we can write more of it.
We will never use your data for purposes you wouldn’t reasonably expect, and we won’t share it except as described below.
Third parties
A few trusted services help us run the site, and your data may pass through them:
- Hosting & analytics — our host provides the infrastructure and privacy-focused analytics that keep the site fast and measurable.
- Email — our newsletter and contact email are handled by email service providers.
- Advertising — Google AdSense and other ad partners serve the ads that keep this site free (see Advertising below).
These providers process data on our behalf and are bound by their own privacy commitments. We don’t sell or rent your information to anyone.
Advertising
To keep our guides free, we display ads on this site, including through Google AdSense and other advertising partners.
- Third-party cookies. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this site and other sites on the internet.
- Google’s advertising cookie. Google’s use of advertising cookies (such as the DoubleClick cookie) enables it and its partners to serve ads to you based on your visits to this and other websites.
- Opting out. You can opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of a third-party vendor’s use of cookies for personalised advertising at www.aboutads.info.
- What advertisers see. Ad partners may receive technical data such as your IP address, device and browser type, and the pages you view, so they can serve and measure ads. We do not share your name or email address with advertisers.
For more information on how Google uses data when you use our site, see Google’s Privacy & Terms.
Affiliate links
Some of our guides contain affiliate links to hotels, rail passes, tours, and travel products. If you click one and make a purchase, we may earn a small commission at no extra cost to you. The affiliate partner may set its own cookies; that’s governed by their privacy policy, not ours. We only recommend things we believe are genuinely useful, and affiliate relationships never influence our editorial coverage.
External links
Our articles link to other websites for reference. We’re not responsible for the privacy practices or content of those external sites. We encourage you to read their privacy policies.
Your rights
Depending on where you live, you may have the right to access, correct, or delete the personal data we hold about you (for example, your newsletter email), and to object to its processing. To exercise any of these rights, just email hello@roamchinatravel.com and we’ll act on your request.
Children
This site is intended for a general adult audience. We do not knowingly collect data from children under 13. If you believe a child has provided us with personal information, contact us and we’ll delete it.
Changes to this policy
We may update this policy as the site evolves or as the law requires. When we do, we’ll revise the “Last updated” date above. Significant changes will be highlighted on this page.
Contact
Questions about your privacy or this policy? Email hello@roamchinatravel.com.